Dealer Speak: 
Driving Excellence: Excel Vehicles CEO,
Mr. Ajay Garg Shares His Dealership Triumph Story
At the helm of a thriving auto dealership empire stands Mr. Ajay Garg, an accomplished business leader, and an alumnus of IIT Delhi, holding a B. Tech degree from the illustrious batch of 1994. Serving as the CEO of Excel Vehicles, Mr. Ajay Garg leads the business with nearly 25 years of extensive hands-on experience.
Mr. Ajay’s journey in the world of automobiles began when he founded My Car Pvt. Ltd. in 2000, a venture that eventually grew into a prominent player in the automotive sector.
However, Mr. Garg's ambitions didn't stop there. In 2015, he established Excel Vehicles, a unit of My Car Pvt. Ltd., with a focus on the commercial vehicle segment. Excel Vehicles was launched to provide comprehensive offerings for commercial vehicles, ranging from sub-1-ton to the formidable 55-ton giants.
Under Mr. Garg's visionary leadership, the company has accomplished numerous milestones and forged enduring partnerships across the industry, enabling them to offer a wide array of high-quality commercial vehicle products and services.
With an unwavering commitment to excellence, innovation, and customer satisfaction, Mr. Ajay has rightfully earned a reputation as one of the finest in the commercial vehicle dealership business.
His visionary approach has not only catapulted his dealership to the pinnacle of success but has also set a benchmark for excellence in the industry.
From the outset, Excel Vehicles pledged to place customers at the core of their operations and to offer comprehensive business solutions throughout the entire product life cycle of commercial vehicles.
Moreover, My Car dealership in Pune stood at 8th rank in Economic Times India’s top automotive dealers list in 2023. The core philosophy at Excel Vehicles is centered on customer-centricity, offering a complete suite of business solutions throughout the product life cycle of commercial vehicles. This encompasses sales, service, spare parts, insurance, and the innovative TataOK.
With an extensive network of 13 locations boasting an impressive 90 operational service bays, Excel Vehicles has continued its strong market footprint.
Acknowledging the challenges posed by fluctuating commercial vehicle prices, evolving payback terms, and dynamic shifts in the finance industry, Mr. Ajay Garg looks at Tata Motors Finance with optimism and hope for continued and timely financial support.
Looking ahead, Mr. Ajay Garg envisions expansion plans for the next five years, including opportunities in auto component manufacturing in partnership with Tata Motors Group, addressing supply chain issues linked to dependencies on China.
Anticipating a convergence of commercial vehicle quality with European standards, he envisions the entire trucking ecosystem, from operations to infrastructure, to progress in tandem for sector’s collective and swift growth.
In the ever-evolving automotive industry, Mr. Ajay Garg's leadership and commitment to customer satisfaction continue to drive his ventures towards newer heights.
Lastly, Mr. Ajay Garg's success principles for running a top-notch CV dealership business include 4 fundamental pillars. The first, "Best Infrastructure," underscores the significance of top-tier facilities and resources as the bedrock of success. The second, "Adequate Funding and Flexibility," highlights the importance of maintaining financial robustness and adaptability to navigate market fluctuations. The third pillar, "Buffer for Cyclical Challenges," emphasizes the need for strategic foresight and preparedness in the face of industry ups and downs. Lastly, the fourth pillar, "Dealer Owner Involvement and Strong Financing," underscores the value of active dealer owner engagement and the backing of a dependable in-house financier, such as Tata Motors Finance.
With a remarkable track record that includes the sale of over 7,200 vehicles in the last two years and a dedicated team of 500+ staff members, Excel Vehicles has notched up a staggering 30,000+ sold vehicles across a diverse spectrum of commercial vehicle categories since its inception. Their clear and ambitious objective now is to double the current vehicle sales, setting their sights on achieving a remarkable 2600 crore business in the next 5 years.
Mr. Garg's unwavering commitment to excellence, customer satisfaction, and a forward-thinking approach positions him at the forefront of the automotive industry. His journey not only inspires but also exemplifies the enduring values of commitment and relentless pursuit of excellence, reminding us that in the ever-evolving landscape of business, visionaries like Mr. Ajay Garg continue to shape the future of their industries.
