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Our Community Initiatives
At Tata Motors Finance, there are several initiatives that have been planned for having a positive impact on the community.
Our commitment as a responsible corporate citizen is to promote the welfare of the driver community, as well as to sustain and improve the environment and uplift underprivileged members of the society.
At our organization, we are dedicated to being socially responsible and working to improve the well-being of the communities we serve.
Project Akanksha
In association with the Collective Good Foundation (CGF), Samhita, TMF launched its flagship skilling program – Akanksha. The program is in-line with the National Skill India Mission and aims to impart relevant skill-based training to over 25,000+ drivers across the country. The main focus area of this project is the empowerment of the driver community through trainings for financial literacy, road safety, health and hygiene, entrepreneurial skills, soft skills, digital literacy, occupation-related skills, and more. The project involves conducting a comprehensive multi-city upliftment and cash flow maintenance program for safeguarding the financial future of the drivers. The program is a combination of academic and practical sessions to help the drivers gain relevant expertise.
Through ‘Project Akanksha’, Tata Motors Finance aims to equip the driver community with the requisite arsenal to leverage the upcoming opportunities. The focus is to ensure high impact by not only increasing the scale of training year-on-year, but also enhancing the quality of trainings, so that the drivers are not just prepared but are more than ready to thrive in any environment. So far trainings have been carried out in 15 cities viz Ambala, Anuppur, Bhojpur, Guwahati, Gwalior, Hyderabad, Lakhimpur, Lucknow, Mumbai, Muzaffarpur, Nammakkal, Patna, Pune, Vizag and Vijayawada, covering over 8000 drivers.
Project Akanksha aims to enhance knowledge,address growth barriers and strengthen the driver community through the following focus areas
- Financial Literacy: Sensitize and train them on developing financial acumen and discipline.
- Entrepreneurial skills
- Soft Skills for Business and enhancing Employability.
- Digital Literacy: Enable them to track and manage their expenses through digital tools.
- Occupation related: Road safety, Substance abuse, Health & Wellness.
Project Suraksha
TMF’s Project Suraksha is a ‘promise of protection’, launched in association with the Collective Good Foundation (CGF), Samhita. With an aim to provide free health check-ups to truck drivers and truckers of the country, several health camps were set up in 15 cities across India. The project had on-the-spot registrations and has managed to provide free health screenings to more than 11,500 truckers.
Truck drivers are at greater health risk due to the nature of the working conditions. Therefore, majority of truck drivers in India have back pain, hypertension, diabetes and eye-related issues. While the truckers are providing their services diligently, their safety has taken a backseat. It is vital for truckers to keep an eye on their health conditions and hence, the brand decided to go one step further by making them aware of their current health status through this initiative.
A slew of numerous tests including obesity status check (BMI determination, body measurements); covid and respiratory risks determination with body temperature and oxygen saturation; blood pressure check for hypertension; lipid profile tests, ECG, blood sugar, haemoglobin for healthy heart; acuity, astigmatism, colour blindness and eyeglasses if recommended for vision - were all part of the overall health evaluation process.
Our Engagement Initiatives
At TMF, our engagement initiatives also align with employee volunteering, and we regularly encourage our employees to take some time out to volunteer. In FY 2022-23, our employees clocked in a total of 4771 hours of volunteering.
We also support and actively participate in initiatives by Tata Sustainability Group, like ProEngage and Tata Volunteering Week, which encourages employees to volunteer for social causes.
At TMF, we make sure that we do our bit and give back to society even as we celebrate festivals like Christmas, Holi, Diwali, Daan Utsav, etc., to help and spread the joy of festivities to those in need.
